Red Bull Advertising Campaign
D&AD Student Award Submission
The Red Bull brand is synonymous to a scenario of activities where the human body is set under great fatigue and extreme limits. The company claims that a canister vitalizes body and mind after being consumed and it helps to boost performance while increases concentration, and reaction time.
The concept behind our submitted advertising campaign was to compare various elements to the contained energy in the can. The campaign suggests that Red Bull makes the impossible possible due to its diverse connotations through various elements of energy such as; electricity, dynamite and electrochemical cell energy. Actually none of these are present but they are represented by the manipulated can.
The energy drink, already known in various sectors such as in extreme sports and other activities, could adapt this campaign in a diverse formats including numerous media to advertise on.