iCentre Brand Identity
Back in 2007 SG Solutions commissioned Mangion&Lightfoot to visually migrate their current brand to an Apple authorized service provider. The brief was clear and somehow complex, the task was to visually create an Apple reseller store along side Apple’s strong identity without identically replicating an Apple store’s identitiy. The look and feel however had to strongly connote to the Apple brand. My main role behind this project was as creative designer leading visually from the name selection to the collateral and advertising. The visuals bellow are examples from this project.
Project handled while working as a Senior Designer at Mangion & Lightfoot. www.mangionlightfoot.com