Honda Accord Launch Campaign
Zammit Group the local importer for Honda has been a long standing client for Mangion & Lightfoot. On a regular basis adverts used to be designed alongside Honda’s international brand standards for various media and promotions. In 2008 the new Honda Accord was announced and M+L were commissioned to organise the launch for this exciting new addition in the Honda’s car lineup. From venue to public relations to media coverage everything was handled diligently in-house.
In regards visual design a whole theme was devised for this car launch. The main thought behind the creative design was focused around the shift gear lever. The gear numbers where reversed to form a count down. 5….4….3….2….1…. The all new Honda accord, this concept was implemented on various media from invites to press packs to presentations and also advertising. The following are sample material from the launch and also the typical weekly advertising.