Corinthia Hotels International
Corinthia Hotels is a brand of luxury hotels founded in Malta back in 1962. The Brand is present in luxury hotels in key gateway cities such as Budapest, Prague, St. Petersburg, Lisbon, Malta, Tripoli, Khartoum and London.
During the past years alongside a strong team at Visual Trends Matthew was responsible on an array of design projects mostly as a lead designer. The most significant project during 2009 was the realisation of the Brand Guidelines which established a standardisation platform for the ever growing chain of hotels. The guidelines helped tie together the look and feel of all the marketing/visual material within the hotels. Areas that were tackled are the following: Identity, Identity Clear Space, Colours, Typography, Graphic Devices, Layout & Grids, Applications, Signage, Advertising, Stationery and Merchandise amongst other. The key goal of this project was to achieve brand consistency through the range of hotels.
Project handled while working as a Senior Designer at Visual Trends www.visualtrends.com.mt